Selling sugared water does not sounds like a great call-to-arms. But this ad is really good. It is funny. It is cunning. It is pragmatic. One heck of a brand-recall. The best part of the ad is where Aamir dances to the pahadi remix of the jingle "Thanda matlab Coca-Cola". The ad oozes out authentic Indianess which is something Coca-Cola really wanted: Making Coke into an Indian brand.